Do you feel anxious when you’ve misplaced your phone?Nomophobia is an abnormal, irrational fear of being without your mobile device, or of being unable to communicate using your smartphone. Living in a world run by technology, it’s sort of expected, right? Well now it is classified as a human condition which is on the rise (especially with young people). According to Psychology Today, an increasing number of university students even shower with their phone!So who gets the brunt of it? Our lives and business are pretty much centred around technology - seriously, I’m pretty sure my toaster is smarter than me!So whether you think it’s a little over the top or a serious condition, nomophobia can be a blessing to businesses out there. It’s time you asked yourself…Do I utilise online systems for my business? Is my website mobile optimised?Do I have access to sending SMS campaigns to my customers? If you answered ‘yes’ to all - then congratulations! You are making use of technology to capture the nomophobic market.If it was a ‘no’ – not to worry, because us awesome folks here at Zwift can do it all for you! It doesn’t mean only marketing to all people who can’t be without their phone. But marketing to a mobile phone savvy public; as it has been found that on average, we are on our phones 150 times a day. It’s a no brainer, update your processes to incorporate technology to streamline your business! Just think about it … it took you around two minutes to read this blog. Imagine how many times you could have reached your customers on their smartphone while they read this?